Identity Design

Identity Design is creating your visual identity. Your visual identity is what you present to the world - it can include your logo, letterhead, business cards. And ideally, this translates to your website and all types of visual presentations of your business (including flyers and brochures). Initially, though identity design usually refers to your logo, business cards, and letterhead.

 

Creating your identity package can be great fun and very exciting. Redesigning for a more modern or fresh look and/or to incorporate new directions your business has taken are also recommended every few years.

 

More about Identity Design in the Resources section.